Propeller Development

Core Values

These values drive success for our clients and Propeller Development.

Strategic Partnership

Propeller Development is a trusted advisor rather than just an implementation vendor. This involves proactively identifying opportunities for our clients, providing candid counsel (even when it means recommending other vendors), and building relationships at all levels of our clients' businesses to ensure our work aligns with overall business strategies.

Client Success Obessesion

We are always thinking about the long term benefits to our clients as the guiding principle of our solution architecture and development. We focus relentlessly on client ROI rather than just technical deliverables. This means deeply understanding each client's business needs and prioritizing solutions that drive meaningful transformation by maximizing technological leverage.

Technical Excellence & Innovation

Mastery of the platforms used by our clients goes beyond implementation basics. This means having certified experts who understand the platforms' architectures, stay ahead of new features, and can architect sophisticated solutions that leverage the full capabilities of the tools. Our technical depth is continuously kept up-to-date through ongoing learning and certification.

BUSINESS-DRIVEN RESULTS

At Propeller Development, we transform complex business challenges into elegant Salesforce solutions. With over two decades of software engineering experience and specialized Salesforce expertise since 2008, we build custom applications that drive measurable business outcomes.

OUR EXPERTISE

Comprehensive Salesforce Technical Mastery:

Extensive Salesforce development across all toolsets from declarative to all programmatic frameworks (Apex, Visualforce, Aura, Lightning Web Components)
Complex integrations with enterprise systems
Custom application development for unique business requirements
AppExchange development for Salesforce ISVs.
Data migrations, compliance, governance, and security implementations

Supported by a deep software engineering foundation: Our 20+ years of experience across diverse technologies (.NET, Java, PHP, Ruby on Rails, JavaScript, HTML, CSS) gives us the versatility to solve your most challenging business and technical problems.

THE PROPELLER APPROACH

We’ve refined our methodology through more than a hundred successful implementations:

Business Analysis & Requirements – We start by understanding your business objectives and translating them into comprehensive requirements. Our Business Requirements Document (BRD) captures not just what you need built, but how it will drive success metrics and ensure proper data governance.
Technical Strategy & Architecture – Working collaboratively, we transform business requirements into a Technical Requirements Document (TRD) that maps your needs to optimal solutions—identifying where existing tools can be leveraged and where custom development delivers maximum value.
Precision Implementation – Our development process features regular stakeholder alignment sessions to ensure technical execution remains connected to business objectives throughout the development cycle.
Collaborative Validation – User Acceptance Testing (UAT) uncovers real-world insights that refine the solution. We embrace this collaboration, incorporating feedback to enhance your solution before deployment.
Timely Deployment – We coordinate the deployment timeline to minimize the impact on system users.
Sustainable Knowledge Transfer – We create internal champions through our train-the-trainer approach, comprehensive documentation, and strategic deployment planning.
Iteration – We recommend iterative development with distinct phases and measurable metrics for success. We believe iterative development cycles improve alignment with key stakeholders and decision makers.

WHY LEADING ORGANIZATIONS CHOOSE PROPELLER

Our clients skip the RFP process and come directly to us because we deliver:

Technical Depth with Business Context – We are just as comfortable understanding the needs of C-Suite leaders as we are communicating with the most technical IT talent.
Strategic Partnership – We’re invested in your long-term success, not just project completion
Architectural Expertise – We design and implement solutions built for performance, scalability, and maintainability
Proven Methodology – Refined through hundreds of successful implementations

READY TO ELEVATE YOUR SALESFORCE ECOSYSTEM?

Let’s discuss how our communication and technical excellence can drive your business outcomes.

Meet our team

With Propeller Development, you get one of our senior consultants on every project.

Philip Faulconer

President

Philip has been guiding teams on the leading edge of software development for over 20 years. With wide ranging expertise from early web tools to the latest platforms, Philip has excelled in all aspects of software development. Philip's greatest strengths are excellent communication, problem solving, and drive to increase efficiency.

Erik Rogers

Senior Technical Architect

Erik has been excelling at software development for over 20 years, and focusing on architecture and team leadership since 2000. Erik has worked on many software platforms from client server to web, mobile, and cloud. Erik has a passion for understanding business problems and crafting technical solutions that are the best fit to the client and their infrastructure.

Collin Brown

Senior Salesforce Developer

With over 15 years of Salesforce development, Collin understands the needs of large Salesforce instances supporting thousands of Users. Combining a Graphic Design background and deep technical Salesforce expertise, Collin designs and implements beautiful Salesforce UIs leverages that latest platform tools.

Mara Gericke

Business Analyst

After years leading nonprofit teams, Mara became a Salesforce certified System Administrator and pairs her understanding of business process optimization with declarative technical skills to assist clients in defining their needs and collaborating with them and the technical team to define solutions that meet those needs.

Dipesh Patel

Senior Business Analyst

Dipesh combines a passion for technology with a love of business and analytics. 17 years of experience in enterprise / software marketing, combined with multiple Salesforce certifications provide Dipesh with a unique ability to collaborate with all levels of your Sales, Marketing and Technical teams. Dipesh approaches problems from a holistic perspective to recommend realistic solutions that can be implemented and maintained in the real-world.

He has a Bachelor of Science degree from Carnegie Mellon University, as well as an MBA in Marketing from the Kelley School of Business at Indiana University.

Pallavi Konduru Shekar

Business & Data Analyst

With a Master of Science degree in Electical and Computer Science Engineering, Pallavi is a Salesforce Certified Platform App Builder with a strong foundation in declarative development, automation, and CRM solutions. Pallavi is passionate about optimizing business processes through custom applications, automation tools, and data-driven decision-making.